Wayne Joseph’s Blog

Running with the Big Dog

RRCA & Sports Authority Link Together

Editor’s Note:  I’ve been a long time member of Road Runners Club of America and in their recent press release (see below) it appears that the RRCA and Sports Authority have linked together in some sort of symbiotic relationship.  Not sure if I want my National HQ’s telling me where I should buy my shoes or whose logo to place on my clubs web site.  I invite your comments.

                   

RRCA joins forces with Sports Authority RRCA joins forces with Sports Authority
Big Business to join National RRCA
Big Business to join National RRCA

“The Road Runners Club of America (RRCA), the largest association of running clubs, events, and runners has partnered with Sports Authority to become the Official Sporting Goods Retailer for the RRCA and a presenting sponsor of the RRCA Championship events.

“Runners are involved in a variety of active lifestyle activities such as camping, fishing, golf, skiing, and more,” explained Jean Knaack, RRCA executive director. “Our partnership with Sports Authority will help running club members and event participants further their active lifestyle through exclusive RRCA affiliated discounts with Sports Authority.”

As a presenting sponsor of the RRCA Championship events, Sports Authority will provide gift certificates to all RRCA National and Regional Champions, which include male and female, open, masters, and grand masters. Sports Authority will also provide the RRCA Championship events with promotional banners and Sports Authority discount cards for all event participants. 

As the Official Sporting Goods Retailer for the RRCA, Sports Authority will provide all RRCA running clubs with member discount cards and all RRCA event members with event participant discount cards.

“We are excited to be the official sporting goods retailer of Road Runners Club of America”, said David Campisi, President of Sports Authority. “This partnership has long-lasting potential because we share the club’s passion for being active in sports and dedicated to a personal goal and healthy lifestyle.”

Additional information about the partnership will be featured in the upcoming issue of Inside Track, which will be mailed next week.  RRCA-Sports Authority member discount cards will be circulated to RRCA member clubs and events in the coming weeks. ”

RRCA clubs and events are encouraged to post the Sports Authority logo on their website and link to http://www.sportsauthority.com/graphics/corp/runner.pdf.  When posting on your website, be sure to include the phrase, “Click here for a special offer from Sports Authority” under their logo.

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June 11, 2009 Posted by | Editorial | , | 1 Comment