Wayne Joseph’s Blog

Running with the Big Dog

2011 Pro Bowl brings in $28.1 million into local economy

2011 NFL Pro Bowl in Hawai‘i

The NFL returned to Hawai‘i for the 2011 Pro Bowl, with 49,311 spectators gathering at the Aloha Stadium to watch the AFC go head to head with the NFC on Jan. 30, 2011. Of the 49,311 in attendance, 21,204 were visitors, of which 17,048 came specifically to Hawai‘i to attend the Pro Bowl, accounting for $28.15 million in visitor spending. This indicates that, for a large majority of visiting fans, the Pro Bowl is a planned vacation activity.  HTA recently released a survey that showed that the average length of stay for visitors to the Pro Bowl was 10.75 days, up from 9.08 days in 2009. Even more impressive was the staggering 13.4 million viewers who tuned in to watch the game, just under 1997’s Pro Bowl viewership all-time high of 13.5 million.  

“We are pleased with this year’s increase in Pro Bowl viewership, as it is a positive indication that Hawai‘i is getting exposure,” said Mike Story, HTA’s tourism brand manager. “Many people on the mainland are braving winter storms, and seeing a tropical island that boasts beautiful weather year-round is definitely something that will help influence their decision to come to our islands.”

 The number one sporting event for Hawaii’s economy is the Honolulu Marathon which is held each December bringing in an estimated $100 million to the local economy.


February 15, 2011 Posted by | Events | , , | Leave a comment