Pro Bowl returning to Hawaii in 2013
THE NFL AND HTA DESIGNATES PRO BOWL COMMITTEE
HONOLULU-The Hawaii Tourism Authority (HTA), the state’s tourism agency, in partnership with the National Football League (NFL), is pleased to announce the designation of a Pro Bowl Committee comprised of Hawaii business and community members. The Committee is chaired by Dr. Edison Miyawaki, a local business leader and limited partner of the Cincinnati Bengals. The goal of the Committee is to support the NFL’s continued investment in Hawaii by providing unparalleled experiences for residents, visitors, players and their families, NFL representatives and team owners during Pro Bowl Week in 2013.
The 49-member Committee will play a key role in developing and implementing programs to increase Pro Bowl Week and Game Day attendance, generate broad media exposure, increase community engagement and support, raise military involvement, create business partnerships and opportunities, enhance player and family experiences, and develop inbound travel packages for domestic and international visitors. The Committee member list is attached.
We are pleased to welcome the Pro Bowl back to Hawaii in 2013 and look forward to working with the Pro Bowl Committee to enhance overall resident and visitor experiences during the week,” said Mike McCartney, president and CEO of the HTA. “This event has been home to Hawaii for more than 30 years and is very special to us. The Pro Bowl and events attract visitors and their spending, provides worldwide exposure for our Hawaiian Islands, creates economic opportunities for local businesses, and generates social, recreational and charitable benefits for residents and especially our youth.”
The 2012 Pro Bowl attracted 48,423 attendees (18,873 of which were visitors), contributing $25.3 million in visitor spending and $2.8 million in tax revenues. Pro Bowl Week events generated an additional estimated $4 million in local economic activity, while annual NFL charitable donations exceeded $100,000 in 2012. The Pro Bowl broadcast also reached 12.5 million viewers nationwide.
Committee chair Dr. Miyawaki’s experience with the NFL dates back to the 1970s when he established an NFL training camp for local athletes aspiring to play professional football. In 1994, he became the first Japanese-American to purchase minority ownership of an NFL franchise. For the past two decades, Dr. Miyawaki has played an instrumental role in securing the Pro Bowl in Hawaii.