False Claims Being Made by Hinode Rice

White rice has very little nutritional Value

What a bunch of garbage we’ve been subjected to in the new Hinode rice commercial that airs during the 5 and 6 pm news on Hawaii channels.

Hinode claims that rice has more vitamins, protein, and fiber than fresh fruits, fish, whole wheat bread, etc.

I thought there were regulations that guide what claims commercials can make about their product.

The simple truth is white rice has very little nutritional value.

White rice is the name given to milled rice that has had its husk, bran and germ removed. This is done largely to prevent spoilage and to extend the storage life of the grain. After milling, the rice is polished, resulting in a seed with a bright, white, shiny appearance.

The polishing process removes important nutrients. A diet based on unenriched white rice leaves people vulnerable to the neurological disease beriberi, due to a deficiency of thiamine (vitamin B1). White rice is often enriched with some of the nutrients stripped from it during its processing. Enrichment of white rice with B1, B3, and iron is required by law in the United States.

At various times, starting in the 19th century, many have advocated for brown or wild rice as healthier alternatives. The bran in brown rice contains significant dietary fiber and the germ contains many vitamins and minerals. This is in contrast to the traditional view of brown rice which was associated with poverty and famine.

In this day and age of fast food and obesity to have Hinode make these claims about White rice is preposterous.

Shame on you Hinode for trying to fool the public to believe that White rice has as much nutritional value as fresh fruit, fish, or whole wheat bread.

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